Knoxville, TN — In the follow up to his first title, The Ultimate Sale: A Financially Simple Guide to Selling a Business for Maximum Profit, Knoxville’s Justin Goodbread CFP®, CEPA, CVGA guides business owners through the practical application of business valuation strategy. Your Baby’s Ugly: Maximize the Value of Your Business or You’ll Have Nothing to Sell is available for purchase on July 20th, 2021, and addresses the need for business owners to work on their businesses rather than in them if they hope to sell them one day.