Most likely, you began your business to meet a need in your marketplace. If you didn’t think people wanted or needed your product or service, then you wouldn’t have opened your business. However, how can you meet consumer needs if no one knows your business exists? You can’t just open a storefront and expect buyers to flock through your doors. No, you have to “sell” your products and services. They don’t talk, walk, or sell themselves. You and your team members have to convince customers they need what you’re offering. You’ve got to market and advertise to get customers into your sales funnel. Then, you’ve got to train your team to successfully close the sale. Ultimately, you must sell your company and its products or services to get and close sales in a startup business.