As a business owner, I often think my business is doing great and every aspect of it is running beautifully. It reminds me of an old adage my dad used to say, “Son, you never tell a woman that the baby is ugly or you might get slapped.” However, that’s a problem for business owners looking to succeed. Mismanagement in business will be clearly visible. Our “baby” is ugly as it can be and we don’t see it. Eventually, we find out our business isn’t as attractive to potential buyers as we think. So, here are four strategic questions to ask yourself when contemplating a potential exit plan. Even if you’re 10-15 years out, you need to know NOW if you are hurting your business’s value.