December 1, 2021

Effective End-of-Year Marketing: A Financially Simple Guide

As we approach the year’s end, I like to turn my attention to marketing. Q4 is the time of year when many businesses begin to look at their marketing practices, determining what worked throughout the year and what they can improve on. With that in mind, I sat down with a dear friend of mine, John Riley, to discuss effective end-of-year marketing strategies and practices. So, join me as we dive deep into the wonderful world of marketing!
September 29, 2020

10 Ways to Regain Control of Your Dental Practice Using Strategic Planning

As dentists, you spend so much time working on the patient in the chair that working on your business can slip through the cracks. Even when you do focus on improving your practice it’s difficult to know where to begin or how to proceed. After all, most — if not all — of your training was focused on the clinical side of dentistry. Although it makes sense that dental schools spend most of their time preparing you to perform your craft, it is concerning how little time is spent teaching you how to plan and run a business. Regardless of the product or service you offer, proper planning is vital to the success and growth of your company. Join me as I show you ten ways comprehensive strategic planning can help you get control of your practice, as well as some learning resources designed to teach you how to plan […]
March 25, 2020

Marketing Your Dental Practice In Turbulent Times

Even in normal circumstances, today’s subject is one that many entrepreneurial doctors struggle with. The truth is that many business owners — not just doctors and dentists — aren’t fans of marketing. It’s difficult to really know how much time or money to commit to it and oftentimes, it’s even more difficult to measure the results. Since that’s the case when everything is moving along like normal, surely you should abandon your marketing initiatives altogether in the midst of the COVID-19 pandemic… Right? Not so fast! I’d like to spend a little time talking about how and why you should be marketing your practice in turbulent times.
March 24, 2020

Dental Practice Closure? Don’t Waste the Time… Do a SWOT Analysis

We are facing unprecedented challenges in the midst of the COVID-19 pandemic. Many states are imposing lockdowns in which all non-essential businesses are closing their doors including your dental practice. You have been ordered to cease operations until further notice. So what good could possibly come of all of this doom and gloom and government-mandated downtime? How about the wholesale improvement of your practice? A perpetual optimist, I try to seek out the silver lining in all situations. That’s why I believe that this is the perfect opportunity to really improve your dental practice by conducting a SWOT analysis. Follow along with me as I explain how to make the most of an otherwise frustrating experience in the life of your practice.
February 5, 2019

Still Doing Your Own Payroll? – Financially Simple Reasons to Stop

As a business owner, large or small, one of the biggest jobs you have in advancing your business is taking care of your employees. One of the ways you do that is by making sure paychecks end up in their hands or bank accounts when they are supposed to. For many small business owners, all too often that means you are relying on yourself to do the work of a bookkeeper. If that’s you, it’s time to stop doing your own payroll and hire someone… here’s why.
November 8, 2018

Should You Buy A Second Dental Practice? 4 Steps to Take Before You Do

You’re a dentist who owns and manages a successful practice. Your business is profitable, AND it provides you with a suitable and sustainable income. It’s thriving. But perhaps, you’re too busy. Your schedule is so full that you’re considering opening up another dental practice to handle your primary practice’s overflow. Or, you’ve developed an acumen for business over the years and want to invest in an additional dental practice. As you’re analyzing your options, there are certain steps you can take to determine whether or not you’re making a good decision. 
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