If you’ve owned a business for any period of time, you have lost objectivity in your business. Yes, I just said that. In fact, I boldly placed that sentence at the beginning of this article. I could have asked, “Have you lost objectivity in your business?”. Sure, I could have. But I know better. Truth be told, I’m not aware of any business owners who haven’t lost objectivity about their business, especially about how valuable their businesses are. Therefore, I declare that you’ve lost objectivity in your business and about your business. In fact, I, too, have lost objectivity.