February 20, 2019
Ideas for Investing in Employees

12 Ideas for Investing in Employees That Grow Your Team’s Value

You have chosen people that are a great fit for your company. Now is time to take them to the next level by investing in them with training and professional growth. This commitment will give your employees opportunities to develop their job skills and compound on the company culture you are working so hard to build. Here is my list ideas to invest in employees that help increase the overall value of your business.
February 18, 2019
Understanding Positive Company Culture

Understanding Positive Company Culture – Rising Above Dysfunction

How many entrepreneurs focus on meeting the needs of their employees? Oftentimes, business owners let stress, frustration, greed, anger, control, manipulation, and blame guide their actions towards their team members and often receive the same in return. Rather than creating a safe, positive work environment, owners accidentally create a culture of fear and dysfunction. However, by understanding what motivates people, business owners can create a positive company culture that increases the overall value of their businesses.
February 15, 2019
Aspects of Great Employee Teams

The 14 Aspects of Great Employee Teams

Unless you’re a solopreneur, you have team members who are vital to your business. And quite honestly, you probably can’t run a successful business without your team. Yet, every person has a unique personality, bringing a different set of positive and negative issues to your business. So how do you get individual employees that work together like a well-oiled machine? Find out the aspects great employee teams have in common.
February 13, 2019
Does your marketing work? 4 ways to know.

Marketing – A Waste of Money or Essential for Growth?

Many times, entrepreneurs don’t see an immediate value or immediate return on their marketing investments. Therefore, they think marketing’s “not worth it.” Yet, their short-sighted view can lead to long-term loss of revenue. So just how do you know if marketing works? And does marketing matter when it comes to growing the value of your company?
February 12, 2019

Business Owners Lose Objectivity About the Value of Their Businesses

If you’ve owned a business for any period of time, you have lost objectivity in your business. Yes, I just said that. In fact, I boldly placed that sentence at the beginning of this article. I could have asked, “Have you lost objectivity in your business?”. Sure, I could have. But I know better. Truth be told, I’m not aware of any business owners who haven’t lost objectivity about their business, especially about how valuable their businesses are. Therefore, I declare that you’ve lost objectivity in your business and about your business. In fact, I, too, have lost objectivity.
February 11, 2019
Branding for Small Businesses with the 4 Cs

The Four C’s – Branding for Small Businesses

Oftentimes, you see business branding without recognizing it for what it is. Yet, if I describe certain brands, I’m positive you can guess the companies behind them. For instance, if you see a giant red N, what do you think of? Did you guess Netflix? What about a swish? It’s Nike, right? Surely you recognize a big yellow M. The McDonald’s brand is everywhere! The instant recognition of your company is what we will be working on using the Four C’s for branding for your small business.