March 14, 2023

Selling a Business to Start Another: Is the Time Right?

Selling a business is a difficult proposition. For those of us who have been fortunate enough to successfully sell a business, it may be tempting to use the proceeds from the sale to seed your next venture. But is it really the right time? Before you can know this, you must evaluate the true cost and what it will mean for you and your family. In this entry, I want to challenge those of you who are considering this to really think about the true cost.
May 10, 2022

Attitude and Success Part I: The Seasoned Business Owner

You wouldn’t be where you are right now without tenacity. No matter how many times you’ve been kicked in the teeth, you’ve always been willing to get up and dust yourself off. You’ve probably even done so with a big, defiant smile on your face. It’s true that business owners are a special breed. However, even the strongest reach a point of weakness somewhere in their career. The most cavalier often have the deepest, darkest valleys. Despite this, there’s something about the mindset of a seasoned business owner that pushes them through every failure and insecurity until they find success. Join me as I take a look at attitude and success.
January 9, 2022

Predictable Success: An Interview with Les McKeown

Being a small business owner comes with all kinds of unique challenges. There are financial hurdles, trying to make sense of marketing, managing a team of employees with different skills and personalities, etc. On top of all of this, you’re often learning as you go. But one of the most challenging aspects is the unpredictability of it all. You can plan (and you should) but inevitably, there are going to be problems along the way. However, success can be just as surprising at times. But what if there were a way to make success in your business predictable? It turns out, there is. I recently interviewed renowned author, Les McKeown to talk about predictable success.
October 11, 2021

Digital Marketing Tactics: Social Media for Business Owners

We live in a digital world. There are more people participating in social media than ever before. As a result, there are more people turning to social platforms to research the goods and services they desire. Naturally, this means business owners must shift their marketing strategies to include an engaging presence across each of the major social media platforms. But, oftentimes, business owners have a shortsighted view of social media. Therefore, today’s post aims to provide you with a better understanding of social media as it pertains to your digital marketing tactics.
October 4, 2021

Marketing Strategies: 5 Digital Marketing Myths

Marketing is typically an area that business owners struggle with. As I’ve stated in previous posts, marketing doesn’t act like other areas of your business. Because there isn’t an immediate return on the owner’s investment, there’s a tendency to just assume it didn’t work and abandon their marketing strategies. But today, I want to examine a different side of marketing. In this post, we’re going to explore 5 social media and digital marketing myths that could be preventing you from maximizing your business’s influence.
September 27, 2021

5 Effective Marketing Trends to Follow

Recently, I’ve begun to take a deeper look at marketing. I’ve always been a big believer that marketing is an absolute necessity for the wellbeing of your business. However, I understand that many business owners don’t have the same affinity for it that I do. You see, marketing doesn’t behave like the other arms of your business. You don’t see an immediate return on your investment. This leads many business owners to cut funding or give up on their marketing campaigns prematurely. As if that weren’t enough marketing is a very fluid thing. What worked for your company 10 years ago, probably isn’t going to be effective now. That’s why I’m using today’s post to examine 5 effective marketing trends to follow.
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