November 2, 2018
Online Marketing 101 Attracting People to Your Small Business Digitally

Attract People to Your Small Business Digitally: Online Marketing 101 – Article #21

Consumers are searching for solutions to their problems. Twenty years ago or so, they’d research products or services at brick-and-mortar retail stores. Or, they’d search for business contact information in a phone book. Now, with the Internet and its 24-7 availability, consumers are going online first to find information about products and services they need. Therefore, having a good website that clearly communicates who you are, what you can do for consumers, and how customers can reach you is vital for developing brand equity. Yet, simply building and having a website isn’t enough. Just because you put a website online doesn’t mean you’ll be found. You have to use online marketing to bring people to your business. 
October 29, 2018
Tax Planning Strategies for Startups

Tax Planning Strategies for Startups… Make the Tax Code Work for You – Article #20

Selling products or services brings revenue into your new business. It’s your bread and butter if you will. Without income, your company can’t pay its expenses, and you can’t pay yourself. However, the more money you make, the more money you will owe to the government. So how do you hang on to your hard-earned dollars? How do you lessen your tax burden? Or, at the very least, how do you prepare for it? Well, there are a few tax planning strategies for startups that you could consider. To protect the money you make in your business, I’ll give you five strategies I encourage my clients to use. But I challenge you to work with your tax professional to know if these are right for you… you never know, he might help come up with a few more.  
October 26, 2018
Get and Close Sales in a Startup Business

How to Get and Close Sales in a Startup Business – Article #19

Most likely, you began your business to meet a need in your marketplace. If you didn’t think people wanted or needed your product or service, then you wouldn’t have opened your business. However, how can you meet consumer needs if no one knows your business exists? You can’t just open a storefront and expect buyers to flock through your doors. No, you have to “sell” your products and services. They don’t talk, walk, or sell themselves. You and your team members have to convince customers they need what you’re offering. You’ve got to market and advertise to get customers into your sales funnel. Then, you’ve got to train your team to successfully close the sale. Ultimately, you must sell your company and its products or services to get and close sales in a startup business. 
October 22, 2018
Quality Control in a Startup Business

Quality Control in a Startup Business… Is it Too Early to Think About? – Article #18

As you’re trying to establish a name and niche for your new business within the marketplace, you’ll eventually encounter quality control issues. Whether you offer physical products or services, I dare say that all business owners, even new ones, need to come up with plans to control the quality of their goods or services right from the beginning. So I’ve created a list of my top 5 ways to establish quality control in a startup business like yours.
October 19, 2018
Time Management for the Startup Business Owner

Untapped Assets: Time Management for the Startup Business Owner – Article #17

One of the coolest things I know is this – every one of us, while we’re alive, has 24 hours in a day. Not 26. Not 30. No one is blessed with more time. We all have 24 hours in a day. Now granted, each of us has different abilities, talents, and gifts. Some are able to achieve more in 24 hours than others. Yet truthfully, we control our time. To me, Zig Ziglar explained this concept best when he said, “A lack of direction, not a lack of time, is the problem. We all get 24 hours in a day.” That’s why time management for the startup business owner is so vital. To help you, I’m going to give you a list of 7 ways small business owners can manage time.
October 15, 2018
How to Develop a Marketing Plan for Your Startup

7 Steps: How to Develop a Marketing Plan for Your Startup – Article #16

In the start-up of a business, unless you’ve just invented the cure for cancer, you’re going to need to market or advertise. Truthfully, even if you’ve invented the cure for cancer, you’re probably going to have to market and advertise, possibly even more than normal. After all, you’ll have to convince the skeptics that you’ve invented the cure for cancer. Yet, to advertise effectively, you’ll have to develop strong marketing. Therefore, let’s analyze the difference between marketing and advertising. Then, I’ll dive into how to develop a marketing plan.