Now that I’ve discussed how planning and leadership can increase the value of your business, I want to show you how SALES affect the value of your organization. In the next few articles, I’ll walk you through the sales structure, processes, procedures, team members, and departments. To begin this mini-series, though, let’s start with how to create a best-in-class sales structure.
01:04 – What is Best in Class Sales?
01:14 – What is Sales?
01:59 – Do you have a Sales Process?
05:03 – Approach #1
06:38 – Approach #2
10:00 – What does it mean to have a Best in Class Sales Process?
10:49 – Be clear, concise and reasonable
12:32 – Achievable
13:28 – Well Articulated
13:58 – Sales & Marketing
16:06 – Win big at little cost
17:09 – Maintain the Prospects Pipeline
18:14 – Provide predictable revenue
18:45 – Low turnover rates
19:00 – Minimum customer attrition
19:18 – Work as a Team
20:39 – Summary
Having the ideal sales department or sales structure is different than simple order taking. Anyone can fulfill customers’ orders. Yet, it takes a special sales team to greet, engage, and custom-market to every customer that contacts your business. It takes a trained and action-thinking sales team to close ongoing sales.
So then, what does it mean to have a best in class structure? What can you or your business leaders do to close more sales than your competitors? Although there are hundreds of things you can do, here are my top 10 ways to create a strong sales structure.
So there are 10 key ways I think you can create a strong sales structure which will push your company toward top-level sales. Do you practice these aspects, or do you take orders? It is a question you need to address as soon as possible.
Join me for my next article where I’ll be talking about changing from a traditional to a modern sales process!