Being a small business owner does not mean you have to be small minded. That’s where marketing comes in. If you’ve never really concentrated on marketing before, you could be making a grave mistake. Sure some businesses can and will survive merely by word of mouth. However, if you truly want to make a dent in the business world and propel your revenue to the next level, then marketing is essential. And, one of the best ways to start is with an e-mail marketing campaign.
“Only 2% of Facebook users see your advertisements? That is not the case for e-mail—90% of all e-mails land in inboxes.”Click to tweet
Look at your own interactions. Even when you sign up for a social media account, you do so using a working email. If you visit any website, the first thing that often pops up on the page is a form to fill out—asking for your email. Email is powerful and solidifies your online presence. Therefore marketing to others via email is a win-win situation. After all, there is no greater medium with a wider reach than email.
Not only is email marketing powerful, but it’s cheap. You can do it yourself or sign up for a service like Mail Chimp or Constant Contact. They often have free trials…I know Constant Contact will give you get 60 days free! That’s two whole months to try it out and see the ROI I’m talking about. The average click-through rate of an e-mail is 3%. While that may not sound like much, it’s more than 1.64% you might get with a tweet.
Another great advantage to e-mail marketing versus social media is that email will likely always be around. Remember MySpace? The once popular social media network ranks as the 1,677th most popular website in the country. So while Facebook may be on top of the world right now, there’s no guarantee it will always be there.
Finally, for the most part, you can’t do anything on the world wide web without having an e-mail account. I mean almost everyone on the planet has an email—roughly 2.6 billion to be exact. All you need to do is gain access to it. Email marketing is clearly an extremely effective tool to help you engage and attract an audience to help drive sales and revenue for your business.
Here at Financially Simple™ we want to help you make informed financial decisions for your small business with confidence. In doing so, we might recommend products and services that offer us compensation when you use them. This compensation is used to help offset the cost of creating the content we give to you for free. We will, however, never suggest products/services solely for the compensation received. As stated before, our goal is to make understanding money for you the business owner, your family, and anyone visiting this website—financially simple.>