Knoxville, TN — In the follow up to his first title, The Ultimate Sale: A Financially Simple Guide to Selling a Business for Maximum Profit, Knoxville’s Justin Goodbread CFP®, CEPA®, CVGA® guides business owners through the practical application of business valuation strategy.
Your Baby’s Ugly: Maximize the Value of Your Business or You’ll Have Nothing to Sell is available for purchase on July 20th, 2021, and addresses the need for business owners to work on their businesses rather than in them if they hope to sell them one day.
The second book in his “Financially Simple Series”, Your Baby’s Ugly ultimately began with Justin starting his own business as a kid. Many years later, many certifications, many published articles, and many hours of building his and other clients’ businesses, have brought him to the knowledge level required to write this book. “Baby” does not simply spout hypothetical business theory but is derived from actual, hand’s-on experience in the trenches with businesses like yours.
Justin has always been passionate about helping small business owners realize the true potential of their businesses. He has dedicated his career to educating small business owners on how to maximize their business’s value and diversify their finances outside of them. And his writing “Baby” is one of the many ways he works to accomplish this.
Candidly, the book also accomplishes another, more personal goal. Justin once had a college professor who bluntly stated that he would “never write anything ‘worth reading!'” The motivation to prove her wrong has also helped drive him to write The Ultimate Sale and now You Baby’s Ugly, with future books already in the works.
“Ever since that day I have wanted to be a New York Times’ best-selling author. ‘Baby’ puts me one step closer to achieving that goal.”
We can all agree that even if he doesn’t land that monumental goal, he has already proven her wrong.
The new release is available in paperback and e-book formats, and as an audiobook on Audible.