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Justin’s Thoughts: Give (Information) and You Shall Receive (Trust)

support and trust of a financial advisor

Financial advisors are a dime a dozen these days. That’s why it is so important to hire someone you can trust. Financial plans can be simple or complicated; working with the right person ensures you will know what you are doing and why. While there may be more than one way to do something, there is likely a right way to do it for you. Look for a planner that is willing to find it for you. 

Hey guys! Justin Goodbread here with Financially Simple doing a driving video today. So I just had a really interesting phone call recently with a CPA or a Certified Public Accountant. This gentleman is the New England, so he’s actually in the Northeast United States. We connected on Twitter, and he called me and said, “ Can I talk to you for a second?” I said, “Sure.” He begins to tell me that he has some clients that need my help. I asked, “Why aren’t you working with someone in your area?” And he said something that just stuck in my head. He told me, “I have a hard time trusting financial advisors.” Which I find interesting and I’m curious how he formulated that opinion.

He said, “Most of the time when I work with financial advisors, they are ‘sellsy’ in nature. They are just trying to sell my client something.” I can relate because I see that a lot in my world.

Then he goes on and says, “Secondly, they don’t seem to educate. They talk in mystical rhetoric as if they have the answers and this person should be beholden to them for their all-powerful wisdom.” Again, I absolutely get where he is coming from.

So I want to know why he reached out to me. He tells me, “Justin I have just watched your videos, and I think you’re genuine. You just lay it all out there. And my clients need someone like that.” I’m thinking, “hey, I’m just a country boy that wants to drive my tractor and play with my goat!”

Listen, if you’re a financial advisor watching this, GIVE AWAY THE FARM! People need our help. They don’t care if you have some magic sauce. They genuinely want to know what you’re doing. If you’re scared that people aren’t going to hire you, it’s completely the opposite (they will).

Look, there’s anything and everything on Google. You can see this for yourself. Information is everywhere. If I want to do my own root canal, I can go to Google and find the step-by-step instructions to do it. I promise you, I can! AND I guarantee there’s a YouTube video out there showing me how.

C’mon guys! We think finances are hard? I mean it is, but it’s not that hard—it’s not doing a root canal! Dentists go to school for years to learn how to do a root canal. I’m not going to do my own root canal. First of all, I don’t have to have one, but I’m not going to do one either. I’m going to hire and trust somebody that knows how. Don’t we think retirement is as important as a root canal?

I mean most Americans genuinely need help, and it amazes me that CPAs do not trust the people working in the financial field. Unfortunately, we in the financial world hold our mysticism out there, as if we are the answer. Sorry guys we are not the answer. There are a thousand different directions people can go to get financial advice. I just want to help a select few. I want some people that trust me and I trust them, and I can help.

Maybe I’m oversimplifying the field that I work in. I don’t know. However, here’s what I do know. There are a lot of people who need financial advice. If you’re a financial advisor, help some people! Give away the farm! Tell them what you’re going to do specifically. Teach them.

Honestly, most of these people are smarter than us. They’re entrepreneurs. They own businesses. They are most likely worth more than you and me both! They just need someone they can trust. Someone who will break down some pretty complex things sometimes, in simplified terms. They just need someone to be a sounding board from time to time.

It’s sad to me that this particular CPA doesn’t feel like he can trust the professionals in his area. As for me, I’m grateful for the opportunity to help. I haven’t recently worked with somebody living in New England.

It’s just kind of sad when you think about it. So if you are a financial planner, listen, keep it real. If you’re someone looking for a planner, find someone you trust. Find somebody who will educate you, and teaches you the ins and outs. And if you’re a business owner needing help, find you a good CERTIFIED FINANCIAL PLANNER™ that works with business owners. Just an interesting thought I thought I’d share with you as I’m driving on this absolutely beautiful East Tennessee day. It’s amazing y’all! Make it a great day!


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