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Justin’s Thoughts: Give (Information) and You Shall Receive (Trust)

support and trust of a financial advisor

Financial advisors are a dime a dozen these days. That’s why it is so important to hire someone you can trust. Financial plans can be simple or complicated; working with the right person can ensure you will know what you are doing and why. While there may be more than one way to do something, there is likely a right way to do it that is specific to you. 

Hey guys! Justin Goodbread here with Financially Simple doing a driving video today. So I had a really interesting phone call recently with a CPA or a Certified Public Accountant. This gentleman is the New England, so he’s actually in the Northeast United States. We connected on Twitter, and he called me and said, “ Can I talk to you for a second?” I said, “Sure.” He begins to tell me that he has some clients that need my help. Out of curiosity, I asked, “Why aren’t you working with someone in your area?” And he said something which stuck in my head. He told me, “I have a hard time trusting financial advisors.” Which I find interesting and I’m curious how he formulated that opinion.

He goes on to elaborate, “Most of the time when I work with financial advisors, they are ‘sellsy’ in nature. They are just trying to sell my client something.” I can relate because I see that a lot in my world. He continues, “Secondly, they don’t seem to educate. They talk in mystical rhetoric as if they have the answers and my clients should be beholden to them for their all-powerful wisdom.”

I absolutely get where he is coming from.

So I want to know why he reached out to me. He tells me, “Justin I have just watched your videos, and I think you’re genuine. You just lay it all out there. And my clients need someone like that.” I’m thinking, “Man, I’m just a country boy that wants to drive my tractor!” Candidly, I’m honored and humbled he reached out to me.  I always enjoy meeting people and love to help when I can.


My Challenge to Financial Advisors

If you’re a financial advisor, GIVE AWAY THE FARM! People need our help. They don’t care if you have some magic sauce. They genuinely want to know what you’re doing as you help them. If you’re scared that people aren’t going to hire you, it’s completely the opposite (they will).

Look, there’s anything and everything on Google. Information is everywhere. If I want to do my own root canal, I can go to Google and find the step-by-step instructions to do it. I promise you, I can! AND I bet there’s a YouTube video out there showing me how. But just because there is a video telling me how to perform a root canal, doesn’t mean I am going to try one today. I’m going to hire and trust somebody that knows how. Don’t we think retirement is as important as a root canal?

Many Americans genuinely need financial guidance and help, and it amazes me this CPA did not trust the people working in the financial field. Unfortunately, we in the financial world hold our mysticism out there, as if we are the answer. Sorry guys we are not the answer. There are a thousand different directions people can go to get financial advice. I just want to help a select few. I want to work with people who trust me and I trust them, and I can help.

Maybe I’m oversimplifying the field that I work in; however, here’s what I do know. There are a lot of people who need financial advice. If you’re a financial advisor, help some people! Give away the farm! Tell them what you’re going to do specifically. Teach them.

Honestly, we are not smarter than the people we serve. Many of our clients are highly educated. They’re entrepreneurs. They own businesses. They are most likely worth more than you! They just need someone they can trust. Someone who will break down some pretty complex things in simplified terms. They just need someone to be a sounding board from time to time.

It’s sad to me that this particular CPA doesn’t feel like he can trust the professionals in his area. As for me, I’m grateful for the opportunity to help.

So if you are a financial planner, listen, keep it real. If you’re someone looking for a planner, find someone you trust. Find somebody who will educate you, and teaches you the ins and outs of the decisions you are making. And if you’re a business owner needing help, find you a good CERTIFIED FINANCIAL PLANNER™ that works with business owners.



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