One of the most under-utilized methods for growing your business and the value of your business is marketing. However, you can’t just run out and start slinging money at random marketing options. You need a plan. I’m going to ask you to slow down. Take the time to research and focus then devise a plan that utilizes the marketing options that best work for your business. Quit complaining that your “random” marketing doesn’t work.
00:35 – The Marketing Plan
01:10 – Example: The Dentist
04:20 – The Basics of a Marketing Plan
04:27 – What are the Goals?
05:20 – Identify the Challenge
05:47 – Who is the Target Audience?
06:09 – “Frazzled Frank”
10:41 – The Process
13:43 – Example of a Step-by-Step Plan
19:51 – Summary
When you’re growing the value of your company, developing a strategy will add more value than you might consider. Therefore, I want to look at the basics of a marketing plan.
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Once you’ve identified your target market, then you must figure out how to move your product or service in front of them. How will you do that?
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Ultimately, though, you must do more than other businesses do to utilize your marketing plan and make it advantageous for your company. To set your business and your marketing plan apart from others, I recommend doing the following things:
Any business owner can do marketing. But it takes a savvy company to follow-through with, track, and revise a real plan. The companies that can utilize a marketing plan effectively can increase sales and increase the value of their businesses. So, what are you doing to utilize your marketing plan?
Continue in our Marketing series with 9 Core Elements Of Marketing