7 Characteristics of Successful Business Owners – Article #3
July 30, 2018
7 Questions to Answer When Conducting a Market Analysis for A Startup – Article #5
August 13, 2018
As an entrepreneur, you’ll have no trouble coming up with your big business idea. However, putting that idea on paper to determine it’s viability in the business world is a different matter. Most go-getters like you don’t want to stop on their way to success. You want to start making money and solving the world’s problems immediately. But just because you have the personality of a business owner doesn’t mean you’re ready to be one. Therefore, I have listed 10 essential questions for you to answer before starting your business.
Making An Itinerary
When I think about starting a business, I often think about going on a vacation. Once I decide it’s time for a vacation, I have to do some planning to make the trip successful. Obviously, I don’t want to get in my car and start driving without a destination in mind. If I know I want to visit Oregon, I wouldn’t get in my car in Knoxville and just drive West, either. I have to have some direction from a map or a GPS to know where I’m going and how to get there. I have to answer some questions like the following ones:
- Where am I headed?
- How long should it take me to get to my destination?
- How will I get there?
- What’s my budget?
- Who is traveling with me?
- Will I be stopping for any sightseeing or special events?
- Where will I be staying along the way?
- How will I feed everyone?
- What happens if we encounter delays or unexpected circumstances?
By answering those questions and/or others, I develop an itinerary for my vacation. I have a destination in mind. Depending on whether I want to take the scenic route or the quickest route, I can now chart a course to get to my destination. Additionally, I’ll know how many people will be coming with me so I know what kind of vehicle I need and how much food I’ll need along the way. If the trip takes me multiple days, I’ll be able to make overnight lodging reservations with friends or at hotels. And most importantly, because I’ve taken the time to write down all of this information, I’ll be able to create a realistic, workable plan and budget.
10 Essential Questions to Answer Before Starting Your Business
Once you decide to start a business, you need to know where you’re going and how you’re going to get there. A great way to start the process is to answer these questions:
- What does the END of your business look like?
- How will you fund your venture now and in the future?
- What product are you selling or service are you providing?
- Which people need your product or service?
- Why do they need that product or service?
- How will you get your product or service to those people?
- Can your business stand out amidst the current competition?
- What values drive your business?
- Who will run the day-to-day operations of the business?
- What is your projected revenue?
Essentially, answering these 10 questions (and others like them) can help you create a business itinerary just like you would create a vacation itinerary. And according to dictionary.com, an itinerary is merely “a detailed plan for a journey.” If writing down the details of your vacation helps you clarify your journey’s goals and expectations, then how much more important is writing down the details of your business venture?!?
Why You Should Write a Start-Up Business Plan
Putting the answers to those 10 essential questions on paper doesn’t sound so hard, does it? No, it doesn’t. It’s not hard. And friends, when you write down the answers, you’ve already written parts of a start-up business plan! It’s almost that easy. A properly designed start-up business plan is no more than an official statement of the company’s objectives, the reason why those objectives are viable, and the strategies you’ll use to successfully obtain those objectives.
But why do you need to write a start-up business plan? Why can’t you just start working in your business once you have a BIG IDEA? Well, I often say that working “in” your business is not the same thing as working “on” your business. Anyone can work in a business, but it takes a real entrepreneur to work on his business. Taking the time to write a start-up plan for your business helps you in many ways.
#1 – A plan forces you to review everything at one time.
First, answering the 10 essential business start-up questions helps you look at every part of your business simultaneously. Writing everything down on paper will help you draw parallels between each of the various areas of your business and analyze them for structural soundness.
Let’s say you’re reviewing the marketing section of your business plan. Your objective is to sell 20,000 widgets in 6 months. However, you have one salesperson in one region. Most likely, one salesperson will not be able to reach your goal. By reviewing everything at one time, you can identify weaknesses in your infrastructure and strengthen them before they become problems. You can say, “You know what? There’s no way I’m going to sell 20,000 widgets in 6 months with one sales guy. There’s no way. I’m going to need more salespeople.”
#2 – It allows you to forecast the future.
Secondly, writing a start-up business plan forces your brain to take the next steps before you actually take them. It allows you to make predictions about the future before you even begin your business. You see, by writing out a business plan, you can forecast growth, expansion, employee hiring, marketing, and more.
Imagine that I wanted to take that trip to Oregon and just started driving West. I just drove and drove and drove without ever forecasting where I’m heading hourly or daily. With my luck, I’d end up in Kalamazoo, Michigan. That’s not the direction I was heading; it’s North! Similarly, if I just jump into running my business without forecasting stops along the way or mapping out directions, I’ll never get where I want to go.
#3 – Writing down a plan allows buy-in from our family, friends, and/or business partners.
Last, writing down a business itinerary allows our loved ones and business partners to buy into our vision. It lets them come alongside us and help us reach our business objectives. Maybe board members need to see details of your vision, or maybe a lender needs this information to approve you for an initial loan.
Friends, being an entrepreneur can be lonely. No one else can share your burden when you leave at the end of the day. For that reason, you need your spouse, or your partner, to buy-in on your dream more than anyone else. That one person has to understand your BIG IDEA so that she or he can be your biggest cheerleader. If for no other reason, write out a plan for your mate.
Take the Time to Write Your Start-Up Business Plan
So before you start “driving” toward an unknown destination, make time to write down a start-up business plan. In my experience, the process never hurts; it only serves to help the business and the business owner.
Until then, remember that life is fun. Life is hard. Business is extremely complicated, but money doesn’t have to be. Let’s continue to make our lives, at least, financially simple.
NEXT STEP: Conduct a market analysis to find ways to differentiate your business.
