Marketing for Business Growth
Marketing's job is to not only get your business's name out there but to present it in a way that is positive and memoriable to your future customers.February 4, 2019
English Oxford Dictionaries describes marketing as “The action or business of promoting and selling products or services including market research and advertising.” That means that marketing is present during all stages of business, from the beginning to the end. Ultimately, marketing is the process of getting customers interested in your company’s products or services. If this sounds essential, well it is. But where to begin? With learning and implementing the core elements of marketing of course.
February 6, 2019
One of the most under-utilized methods for growing your business and the value of your business is marketing. However, you can’t just run out and start slinging money at random marketing options. You need a plan. I’m going to ask you to slow down. Take the time to research and focus then devise a plan that utilizes the marketing options that best work for your business. Quit complaining that your “random” marketing doesn’t work.
February 8, 2019
When your customers or prospective customers think about you and your company, what is their impression? What would you like them to think about? How do they perceive you compared to the competition? Is there a keyword or phrase by which you want your company to be known? Do your customers think of that when they think of you? Essentially, your marketing techniques determine your market positioning within your industry. Therefore, you must take active strides to keep it strong or to make it stronger.
February 11, 2019
Oftentimes, you see business branding without recognizing it for what it is. Yet, if I describe certain brands, I’m positive you can guess the companies behind them. For instance, if you see a giant red N, what do you think of? Did you guess Netflix? What about a swish? It’s Nike, right? Surely you recognize a big yellow M. The McDonald’s brand is everywhere! The instant recognition of your company is what we will be working on using the Four C’s for branding for your small business.
February 13, 2019
Many times, entrepreneurs don’t see an immediate value or immediate return on their marketing investments. Therefore, they think marketing’s “not worth it.” Yet, their short-sighted view can lead to long-term loss of revenue. So just how do you know if marketing works? And does marketing matter when it comes to growing the value of your company?
October 27, 2020
We live in a content-driven world. From Facebook to Twitter and Instagram to TikTok, our society has a voracious appetite for new content. With the touch of a button, we can share anything we want to with the entire world. But how do we take advantage of that ability within our businesses? During the COVID lockdown, I saw so many entrepreneurs taking to social media with videos of them doing anything and everything. Whether they’re meant to entertain or to educate, business owners everywhere need to understand how to use this tool. We need to be shooting video for business marketing!
December 22, 2020
As we approach the year’s end, I like to turn my attention to marketing. Q4 is the time of year when many businesses begin to look at their marketing practices, determining what worked throughout the year and what they can improve on. With that in mind, I sat down with a dear friend of mine, John Riley, to discuss effective end of year marketing strategies and practices. So, join me as we dive deep into the wonderful world of marketing!
March 29, 2021
Last week I began a new series that I am calling, Behind the Curtain. Specifically, this series aims to give you a little insight into my own experience as a business owner and how our team operates. We’re dealing with the subject of KPIs throughout this series, and today, I want to share some information that I gathered from a recent conversation I had with a member of my marketing team, April Damron. During our conversation, she shared some of the things that go into the marketing KPIs.
September 27, 2021
Recently, I’ve begun to take a deeper look at marketing. I’ve always been a big believer that marketing is an absolute necessity for the wellbeing of your business. However, I understand that many business owners don’t have the same affinity for it that I do. You see, marketing doesn’t behave like the other arms of your business. You don’t see an immediate return on your investment. This leads many business owners to cut funding or give up on their marketing campaigns prematurely. As if that weren’t enough marketing is a very fluid thing. What worked for your company 10 years ago, probably isn’t going to be effective now. That’s why I’m using today’s post to examine 5 effective marketing trends to follow.
October 4, 2021
Marketing is typically an area that business owners struggle with. As I’ve stated in previous posts, marketing doesn’t act like other areas of your business. Because there isn’t an immediate return on the owner’s investment, there’s a tendency to just assume it didn’t work and abandon their marketing strategies. But today, I want to examine a different side of marketing. In this post, we’re going to explore 5 social media and digital marketing myths that could be preventing you from maximizing your business’s influence.