Sales ArticlesYour business would be nowhere without your salespeople. Learn how to motivate and manage these special and vital team members.
January 21, 2019
Now that I’ve discussed how planning and leadership can increase the value of your business, I want to show you how SALES affect the value of your organization. In the next few articles, I’ll walk you through the sales structure, processes, procedures, team members, and departments. To begin this mini-series, though, let’s start with how to create a best-in-class sales structure.
January 24, 2019
As a business owner, you have salespeople on your team, or you are responsible for selling goods and services in your business. Thus, most likely, you recognize the term “sales process.” You know that many prospective clients will enter the wide end of the funnel, but few will exit through the narrow end of the funnel. In other words, many potential customers will hear about your goods and services. Yet, few will buy. It’s hard to turn potential customers into actual customers in today’s cutthroat, internet-savvy sales world. To do so, you must utilize a modern sales process rather than an outdated, traditional sales process.
January 28, 2019
You didn’t get where you are as a business owner by yourself. You must allow your teams, like your salespeople, to do what they are good at doing in order to grow your business. But relying on your staff does not mean “set and forget.” You must know how to manage your sales team. When you’re trying to generate leads and make sales, I recommend that you manage them using a system like the T. E. A. M. approach as the starting point to creating your best-in-class sales force.
January 30, 2019
Having a great sales team is easy if you hire great salespeople. You must pick people that understand that consumers don’t want anything to do with overly pushy salespeople. They don’t want products or services shoved down their throats. Today’s consumers want solutions to problems that your company provides and only when they need them. It is the job of best-in-class salespeople to understand this in their sales process. That means it is even more important that you know how to pick these best-in-class performers for your sales team.
February 1, 2019
If you’ve been in business for any length of time, you probably get a little flustered trying to create competitive and fair compensation plans for your employees, especially your salespeople. Pay can be extremely rewarding if it is competitive, or very frustrating if it is not. You see, employees pay close attention to their compensation plans. If you make changes to their plans, your plans may backfire. In order to protect yourself, you need to know what needs to be in a best-in-class sales compensation plan.
March 1, 2022
If you’re preparing to sell your business, one of the most important things you can do is remove yourself from it. Although this may feel wrong to many business owners, decentralization is the only way to make your company transferable and scalable. Being the primary “salesperson” in your business was fine in the beginning. But now that it’s grown, you must allow your team to take over the daily operations so you can work on increasing its value. But how do you ensure your team follows your exact sales process when there may be steps, you’re performing at a subconscious level? Join me as I explore how mapping your sales process can help you decentralize yourself from your business.