In the next 55 episodes, we will cover all the aspects of what it takes to turn your business from a mundane “job” into a business that can change your future. To start the series, click here.

January 1, 2021

Measuring Value Improvement of A Business: What to Know

Over the years, I’ve spoken ad nauseam about value growth. However, I recently spoke with a business owner who asked me how to measure that improvement. In response, I thought this would be a great topic for today’s blog. Measuring value growth is a very methodical process and, therefore, deserves to have some content dedicated to it.
December 23, 2020

Bridging the Value Gap: A Business Owner’s Guide

You know what the value gap is. You’ve learned to calculate the difference between your business’s current value and its potential. But how do you go about bridging the value gap within your business? In today’s post, I’m going to go over some of the methodologies that can help you close your company’s value gap. So, join me as we take a financially simple approach to bridging the value gap.
December 22, 2020

Effective End of Year Marketing: A Financially Simple Guide

As we approach the year’s end, I like to turn my attention to marketing. Q4 is the time of year when many businesses begin to look at their marketing practices, determining what worked throughout the year and what they can improve on. With that in mind, I sat down with a dear friend of mine, John Riley, to discuss effective end of year marketing strategies and practices. So, join me as we dive deep into the wonderful world of marketing!
December 14, 2020

What Is The Value Gap?

In my last entry, I laid the groundwork for today’s topic. Over the last several weeks, we’ve covered the wealth gap, extensively. But today, we’re turning the corner just a little bit. With that said, today’s article is all about the value gap. What is it? What does it mean? and How does it impact your business?
December 10, 2020

The 5 Stages of Value Maturity

We recently wrapped up the first segment of calculations that we need to assuage the fears that many of us, as business owners, have. But the wealth gap is only one of several key calculations that we need to understand. In today’s entry, I’m going to introduce the value gap. But in order to understand the value gap, we must first, understand the five stages of value maturity. So, join me as we begin to dig into the next segment of our journey to overcome the things that keep business owners up at night.
October 27, 2020
How to shoot video for marketing

How To Shoot Video for Marketing – A Business Owner’s Guide

We live in a content-driven world. From Facebook to Twitter and Instagram to TikTok, our society has a voracious appetite for new content. With the touch of a button, we can share anything we want to with the entire world. But how do we take advantage of that ability within our businesses? During the COVID lockdown, I saw so many entrepreneurs taking to social media with videos of them doing anything and everything. Whether they’re meant to entertain or to educate, business owners everywhere need to understand how to use this tool. We need to be shooting video for business marketing!