In this post, I’m going to tackle one of the most difficult areas of financial planning. This single area – this one single thing – will make or break your financial future. Today’s topic is how much should you pay yourself as a small business owner.
As you know, I spent my last blog series dealing with growing your business, adding maximum value to it. Yet, many times, business owners don’t think about how much to pay themselves. Inevitably, you end up going to work, busting it, producing revenue, paying bills through the company, and taking whatever’s left at the end of the day, week, month, or year. You simply take the spoils.
But friends, there’s a better way. You can actually control your personal financial life as a business owner. You see, the question, “How much should I pay myself as a small business owner?” boils down to two simple words – personal budget. Your personal budget dictates how much money you should pay yourself from your business. Budgets don’t have to be something negative. In reality, if you can dictate where all of your different monies flow, then you can gain financial freedom and liberty. Therefore, let’s walk through the process of building your personal budget.
To determine how much you should pay yourself from your business, you need to build a dream budget for your personal life. Maybe you use a budgeting software from a company like Mint or Quicken. However you do it, you need to identify how much money you are spending each month or how much money you should be spending each month. An ideal budget exists, but what is it? What is the dream budget for your personal life? Well, let’s break it down into percentages to help you identify your dream budget.
First of all, 50% of your after-tax income (the amount of money you deposit into your personal account) should go towards your needs. Whether you call these things “fixed expenses” or “non-discretionary expenses”, your needs are things like housing, food, clothes, transportation, medical, and minimum debt payments. Therefore, if you’re making $100,000, that means that $50,000 should go to your needs.
Next, 30% of your take-home pay should go to your wants. These are things like entertainment, vacations, restaurants, events, and “toys.” Again, if you’re making $100,000, then you can put $30,000 toward your wants.
Yet, here’s where it gets tricky. You want to make sure that you don’t place your wants in the needs category. Your needs are the things you have to pay come hell or high water. If the economy crashes, you still have to have a place to live. You still need clothes and food. However, you may start buying cheaper food or cheaper clothes. However, if the economy crashes, you probably aren’t going to take family vacations. You may not eat out at fancy restaurants anymore. No, you’ll go buy some rice and beans and boil them in a crockpot and thank Jesus for the food. That’s what you’re going to do. That’s a need. Your wants are in excess of that. It’s discretionary money, variable money.
If you’re keeping track, 20% of your income is left over after paying for your wants and needs. In the ideal budget, that 20% should go towards savings and investments. Build up an emergency fund. Fund your retirement plans. Save for your summer vacation. Strategically save for long-term and short-term goals.
Breaking your income into 3 main categories sounds easy, right? Sure, but how do you break down the items within your needs? How do you know how much to spend on housing versus food and medical expenses? Well, let’s dig into that.
Of the money you’re spending on your needs, only 25-35% should go to housing. Therefore, if you make $100,000, then you should be spending $25,000 – $30,000 a year on housing, or $2,083 – $2,917 each month. Now, note that I didn’t say your “house payment.” I said “housing.” This includes home insurance, taxes, utilities, maintenance, and repairs. However, that’s much easier said than done. I realize that owning or renting a house can be expensive. However, I want you to know what the ideal budget is.
Sometimes, your housing determines your mode of transportation. Maybe you live across the street from your business, or perhaps you must take a bus or a train to your company each day. Some of you have to drive 20 – 60 miles to work each day. No matter what, you have to deal with transportation. In the ideal budget, 7-10% should go to transportation. Again, this is not just a car payment. It’s insurance, gas, maintenance, taxes, and registration.
Then, you have your grocery needs – your food, toothpaste, shampoo, dog food, etc. This is the money you spend at Walmart, Target, or your local grocery store. You can lump a lot of things into the grocery part, so I don’t want to get too technical about what goes in this section. However, I do want to tell you that 5-10% of your needs allocation should go to groceries. That’s not much, friends. That’s going to be $5,000 – $10,000 annually if you make $100,000 in take-home pay.
Next, 5-10% of your budget should go to health care. This could be insurance premiums, doctor’s visits, dental visits, glasses, hearing aids, and more.
After health expenses, 5-10% of your budget should go to work-related expenses. In reality, this could include transportation or parking. It could also include education and childcare expenses.
Finally, 2-5% of your take-home pay should go to pay your minimum debt payments. These are not your car payments or your house payments because those are covered under housing and transportation. Instead, these are your other payments – your credit card payments or other loans you might have.
At this point, you’re saying, “Justin, everything you just described eats up 70-90% of my after-tax pay, not 50%!” Okay, so you’re not living within the ideal budget. Technically, you should only be spending 50% of your take-home pay on your needs, but you may be spending 70-90% of it on your needs. So what do you do?
Once you’ve built your ideal, dream budget, you can determine how much to pay yourself. Keep your expenses to 50% needs, 30% wants, and 20% savings. Now that you know what your current expenses are, how much do you need to pay yourself from your small business? Do you need to make adjustments to your personal expenditures, or do you need to increase your business’s revenue to increase your income? Can you live within your ideal budget with the money you’re taking home?
Essentially, the money you pay yourself should EQUAL your dream budget lifestyle. If you take home too little, you risk personal bankruptcy or financial troubles. If you take home too much, you risk paying more in taxes than you want to pay. Therefore, talk to your financial advisor and to your CPA. Lay out your dream budget and make sure it fits within your plans and your tax plans.
Be sure to join me in the next article where I’ll talk about one of the questions I get most often: how to pay a spouse in a business.