In this section, you can learn the basics of business.

February 3, 2022

Cybersecurity for Small Business Owners

As the business world evolves, technology is taking a much larger role in the business owner’s daily life. In many ways, this has created incredible opportunities for growth and innovation. But very few things in life come without a downside. With the conveniences and capabilities that technology brings, come new threats. It seems that data breaches have become a regular occurrence. This causes lots of undue stress and can lead to thousands (if not hundreds of thousands) of dollars in expenses, as well as lost trust from your clients. That’s why cybersecurity has become an absolute necessity for business owners. I recently sat down with an industry leader to discuss this topic and now, I’m going to share what I’ve learned about cybersecurity for small business owners.
November 29, 2021

What Happens to Cash When Selling a Business?

Selling a business is a wonderful and exciting thing. You’ve worked for years, even decades, to grow your business to be a valuable and attractive commodity, and now, your hard work is paying off. But there are so many moving pieces involved in the sale of a business that there are bound to be many questions. One of the things I commonly get asked about is, what happens to cash when selling a business? Join me as I explain how the sale of your business might impact its cash accounts.
October 4, 2021

Marketing Strategies: 5 Digital Marketing Myths

Marketing is typically an area that business owners struggle with. As I’ve stated in previous posts, marketing doesn’t act like other areas of your business. Because there isn’t an immediate return on the owner’s investment, there’s a tendency to just assume it didn’t work and abandon their marketing strategies. But today, I want to examine a different side of marketing. In this post, we’re going to explore 5 social media and digital marketing myths that could be preventing you from maximizing your business’s influence.
September 27, 2021

5 Effective Marketing Trends to Follow

Recently, I’ve begun to take a deeper look at marketing. I’ve always been a big believer that marketing is an absolute necessity for the wellbeing of your business. However, I understand that many business owners don’t have the same affinity for it that I do. You see, marketing doesn’t behave like the other arms of your business. You don’t see an immediate return on your investment. This leads many business owners to cut funding or give up on their marketing campaigns prematurely. As if that weren’t enough marketing is a very fluid thing. What worked for your company 10 years ago, probably isn’t going to be effective now. That’s why I’m using today’s post to examine 5 effective marketing trends to follow.
July 19, 2021

How Much Does it Cost to Hire a Business Advisor

Oftentimes, as business owners, we fight through trial and error to build our businesses. Although it is possible to build a successful business on your own, having an experienced business advisor can help you get your business where you want it to be in a more efficient manner. I like to think of it in terms of climbers conquering Mt. Everest. The climbers have the vision, experience, and skill, but they still benefit from having a sherpa to guide them along the best course. Of course, this comes with a price. That’s why today’s entry is going to answer the question, what does it cost to hire a business advisor?
June 8, 2021

How To Succeed Despite the Noise

In my last entry, I detailed the story of fighting a bull shark during my family’s recent vacation. That story made me remember another fishing trip I took with my dad. As we set out for our spot, deep in the Atlantic Ocean, I remember hearing a lot of captains’ chatter on the radio. Because the water was choppy, they said we wouldn’t catch any fish. Our captain calmly reassured us that anytime you leave the shore, there’s lots of noise. The same is true in your businesses. When you set out to do something new, there’s always going to be a chorus of naysayers. Join me as I look at how to succeed despite the noise.
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