As a business owner, you’re often so involved with day-to-day dilemmas that you lose sight of why you’re in business, or you lose sight of your business’s potential. Usually, when you lose objectivity, you forget to think ahead. You worry about making money now rather than saving money for your future. You want your business to be profitable, but you don’t know how to properly invest the profits. Inevitably, small business owners become so focused on making a profit that they forsake other areas of their businesses and their personal lives. They think they have to choose value versus profitability. However, by growing a company’s overall value, small business owners can increase their company’s profitability and their personal sustainability.