In this section, you can learn the basics of business.

October 4, 2021

Marketing Strategies: 5 Digital Marketing Myths

Marketing is typically an area that business owners struggle with. As I’ve stated in previous posts, marketing doesn’t act like other areas of your business. Because there isn’t an immediate return on the owner’s investment, there’s a tendency to just assume it didn’t work and abandon their marketing strategies. But today, I want to examine a different side of marketing. In this post, we’re going to explore 5 social media and digital marketing myths that could be preventing you from maximizing your business’s influence.
September 27, 2021

5 Effective Marketing Trends to Follow

Recently, I’ve begun to take a deeper look at marketing. I’ve always been a big believer that marketing is an absolute necessity for the wellbeing of your business. However, I understand that many business owners don’t have the same affinity for it that I do. You see, marketing doesn’t behave like the other arms of your business. You don’t see an immediate return on your investment. This leads many business owners to cut funding or give up on their marketing campaigns prematurely. As if that weren’t enough marketing is a very fluid thing. What worked for your company 10 years ago, probably isn’t going to be effective now. That’s why I’m using today’s post to examine 5 effective marketing trends to follow.
July 19, 2021

How Much Does it Cost to Hire a Business Advisor

Oftentimes, as business owners, we fight through trial and error to build our businesses. Although it is possible to build a successful business on your own, having an experienced business advisor can help you get your business where you want it to be in a more efficient manner. I like to think of it in terms of climbers conquering Mt. Everest. The climbers have the vision, experience, and skill, but they still benefit from having a sherpa to guide them along the best course. Of course, this comes with a price. That’s why today’s entry is going to answer the question, what does it cost to hire a business advisor?
June 8, 2021

How To Succeed Despite the Noise

In my last entry, I detailed the story of fighting a bull shark during my family’s recent vacation. That story made me remember another fishing trip I took with my dad. As we set out for our spot, deep in the Atlantic Ocean, I remember hearing a lot of captains’ chatter on the radio. Because the water was choppy, they said we wouldn’t catch any fish. Our captain calmly reassured us that anytime you leave the shore, there’s lots of noise. The same is true in your businesses. When you set out to do something new, there’s always going to be a chorus of naysayers. Join me as I look at how to succeed despite the noise.
June 1, 2021

Fight the Shark: How to Battle Through Business Disruption

Recently, my family and I took a vacation. We typically plan a trip for this time of year because it’s a great time to get away, exhale, and recover from the stresses of tax season. During this year’s trip, we got a little more than we had bargained for when we took a deep-sea charter. With today’s entry, I want to share this incredible experience and apply the lessons that were learned to battling through business disruption. Get ready because, sometimes, it’s necessary to fight the shark!
May 24, 2021

Navigating The Business Cycle

One of my absolute favorite parts of living in beautiful East Tennessee is the fact that we have four seasons. In the winter, it’s cold and we get some snow. The summers are hot, making it ideal for spending days out on the lake. We get extraordinary views of God’s handiwork each fall, as the leaves change colors. And spring? Spring is awful because we get covered in pollen. However, I can’t help but think of the business cycle when thinking of our four distinct seasons. Whether you’re launching your business or guiding it through a recovery phase, understanding each stage of the business cycle can help you avoid disastrous mistakes. So join me as I explore the business cycle in today’s entry.