In this section, you can learn the basics of business.

May 24, 2021

Navigating The Business Cycle

One of my absolute favorite parts of living in beautiful East Tennessee is the fact that we have four seasons. In the winter, it’s cold and we get some snow. The summers are hot, making it ideal for spending days out on the lake. We get extraordinary views of God’s handiwork each fall, as the leaves change colors. And spring? Spring is awful because we get covered in pollen. However, I can’t help but think of the business cycle when thinking of our four distinct seasons. Whether you’re launching your business or guiding it through a recovery phase, understanding each stage of the business cycle can help you avoid disastrous mistakes. So join me as I explore the business cycle in today’s entry.
April 1, 2021

Behind the Curtain: Leadership KPIs with David Kent

Earlier this year, I began a journey within my businesses. I set out to solidify, strengthen, and condense the KPIs, PIs, and KRIs in the companies. As I embarked on this journey, I decided that I wanted to share my experience with you. I wanted to give you an authentic look at me as a business owner. Through this process, I hope you gain some valuable insights into approaching this task within your own company. Fortunately, I haven’t had to do this on my own. My incredible team has aided me, and today, I’m sharing what I’ve learned about leadership KPIs from my friend and colleague, David Kent.
March 29, 2021

Behind the Curtain: Marketing KPIs… Is Your Marketing Working?

Last week I began a new series that I am calling, Behind the Curtain. Specifically, this series aims to give you a little insight into my own experience as a business owner and how our team operates. We’re dealing with the subject of KPIs throughout this series, and today, I want to share some information that I gathered from a recent conversation I had with a member of my marketing team, April Damron. During our conversation, she shared some of the things that go into the marketing KPIs.
March 25, 2021

My Company’s Journey to Discover Our KPIs

One of my favorite films, when I was growing up, was The Wizard of Oz. Of course, most of you are familiar with Dorothy and Toto following the yellow brick road to meet with the mighty wizard so that she could return home. But for all of the hype that surrounded this great sorcerer, it turns out that he was simply a clever man behind a curtain. With that in mind, I want to give you all a peek at what takes place behind the curtain in my own business, how the sausage is made, so to speak. Over the next few weeks, we’re going to really look at what makes my businesses work. Today, I want to share my company’s journey to discover KPIs.
March 22, 2021

KPIs: What are They and Why Do They Matter to Business Owners?

Chances are, you’ve heard about KPIs while having conversations with your peers or in business-related podcasts, blogs, and television shows. But do you really know what they are? Even if you have a basic understanding of KPIs and their place within your business, do you truly know how to define them? As I’ve begun looking for key performance indicators in my own business, I’ve come to understand that there’s a lot to unpack. That’s why I’m asking today’s question, KPIs, what are they, and why do they matter to business owners?
March 15, 2021

How to Keep Effective Meeting Minutes

As business owners, we often have meetings with our team, board members, investors, etc. In many cases, you’re required to keep a record of your meeting minutes. However, the idea of keeping minutes of meeting records can be a little confusing to some. That’s why today’s entry is all about how to keep effective meeting minutes.
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