October 11, 2021

Digital Marketing Tactics: Social Media for Business Owners

We live in a digital world. There are more people participating in social media than ever before. As a result, there are more people turning to social platforms to research the goods and services they desire. Naturally, this means business owners must shift their marketing strategies to include an engaging presence across each of the major social media platforms. But, oftentimes, business owners have a shortsighted view of social media. Therefore, today’s post aims to provide you with a better understanding of social media as it pertains to your digital marketing tactics.
October 4, 2021

Marketing Strategies: 5 Digital Marketing Myths

Marketing is typically an area that business owners struggle with. As I’ve stated in previous posts, marketing doesn’t act like other areas of your business. Because there isn’t an immediate return on the owner’s investment, there’s a tendency to just assume it didn’t work and abandon their marketing strategies. But today, I want to examine a different side of marketing. In this post, we’re going to explore 5 social media and digital marketing myths that could be preventing you from maximizing your business’s influence.
September 27, 2021

5 Effective Marketing Trends to Follow

Recently, I’ve begun to take a deeper look at marketing. I’ve always been a big believer that marketing is an absolute necessity for the wellbeing of your business. However, I understand that many business owners don’t have the same affinity for it that I do. You see, marketing doesn’t behave like the other arms of your business. You don’t see an immediate return on your investment. This leads many business owners to cut funding or give up on their marketing campaigns prematurely. As if that weren’t enough marketing is a very fluid thing. What worked for your company 10 years ago, probably isn’t going to be effective now. That’s why I’m using today’s post to examine 5 effective marketing trends to follow.
March 29, 2021

Behind the Curtain: Marketing KPIs… Is Your Marketing Working?

Last week I began a new series that I am calling, Behind the Curtain. Specifically, this series aims to give you a little insight into my own experience as a business owner and how our team operates. We’re dealing with the subject of KPIs throughout this series, and today, I want to share some information that I gathered from a recent conversation I had with a member of my marketing team, April Damron. During our conversation, she shared some of the things that go into the marketing KPIs.
December 22, 2020

Effective End of Year Marketing: A Financially Simple Guide

As we approach the year’s end, I like to turn my attention to marketing. Q4 is the time of year when many businesses begin to look at their marketing practices, determining what worked throughout the year and what they can improve on. With that in mind, I sat down with a dear friend of mine, John Riley, to discuss effective end of year marketing strategies and practices. So, join me as we dive deep into the wonderful world of marketing!
October 27, 2020
How to shoot video for marketing

How To Shoot Video for Marketing – A Business Owner’s Guide

We live in a content-driven world. From Facebook to Twitter and Instagram to TikTok, our society has a voracious appetite for new content. With the touch of a button, we can share anything we want to with the entire world. But how do we take advantage of that ability within our businesses? During the COVID lockdown, I saw so many entrepreneurs taking to social media with videos of them doing anything and everything. Whether they’re meant to entertain or to educate, business owners everywhere need to understand how to use this tool. We need to be shooting video for business marketing!