When you first began your business, you were probably willing to work with anyone who could fog a mirror. However, as your business has grown, you’ve had to become a little more selective. Your business has become more complicated as it has grown. All of a sudden, you’re looking at the vulnerabilities in your company and you’re concerned with concepts like value, profitability, throughput, production, and efficiency. So, how do you identify the customers who enable you to maximize these aspects of your business? Join me as I explore how to target your small business marketing efforts at your ideal customer.