May 3, 2022
When you first began your business, you were probably willing to work with anyone who could fog a mirror. However, as your business has grown, you’ve had to become a little more selective. Your business has become more complicated as it has grown. All of a sudden, you’re looking at the vulnerabilities in your company and you’re concerned with concepts like value, profitability, throughput, production, and efficiency. So, how do you identify the customers who enable you to maximize these aspects of your business? Join me as I explore how to target your small business marketing efforts at your ideal customer.
December 1, 2021
As we approach the year’s end, I like to turn my attention to marketing. Q4 is the time of year when many businesses begin to look at their marketing practices, determining what worked throughout the year and what they can improve on. With that in mind, I sat down with a dear friend of mine, John Riley, to discuss effective end-of-year marketing strategies and practices. So, join me as we dive deep into the wonderful world of marketing!
October 11, 2021
We live in a digital world. There are more people participating in social media than ever before. As a result, there are more people turning to social platforms to research the goods and services they desire. Naturally, this means business owners must shift their marketing strategies to include an engaging presence across each of the major social media platforms. But, oftentimes, business owners have a shortsighted view of social media. Therefore, today’s post aims to provide you with a better understanding of social media as it pertains to your digital marketing tactics.
October 4, 2021
Marketing is typically an area that business owners struggle with. As I’ve stated in previous posts, marketing doesn’t act like other areas of your business. Because there isn’t an immediate return on the owner’s investment, there’s a tendency to just assume it didn’t work and abandon their marketing strategies. But today, I want to examine a different side of marketing. In this post, we’re going to explore 5 social media and digital marketing myths that could be preventing you from maximizing your business’s influence.
September 27, 2021
Recently, I’ve begun to take a deeper look at marketing. I’ve always been a big believer that marketing is an absolute necessity for the wellbeing of your business. However, I understand that many business owners don’t have the same affinity for it that I do. You see, marketing doesn’t behave like the other arms of your business. You don’t see an immediate return on your investment. This leads many business owners to cut funding or give up on their marketing campaigns prematurely. As if that weren’t enough marketing is a very fluid thing. What worked for your company 10 years ago, probably isn’t going to be effective now. That’s why I’m using today’s post to examine 5 effective marketing trends to follow.
October 27, 2020
We live in a content-driven world. From Facebook to Twitter and Instagram to TikTok, our society has a voracious appetite for new content. With the touch of a button, we can share anything we want to with the entire world. But how do we take advantage of that ability within our businesses? During the COVID lockdown, I saw so many entrepreneurs taking to social media with videos of them doing anything and everything. Whether they’re meant to entertain or to educate, business owners everywhere need to understand how to use this tool. We need to be shooting video for business marketing!