As a business owner, you have salespeople on your team, or you are responsible for selling goods and services in your business. Thus, most likely, you recognize the term “sales process.” You know that many prospective clients will enter the wide end of the funnel, but few will exit through the narrow end of the funnel. In other words, many potential customers will hear about your goods and services. Yet, few will buy. It’s hard to turn potential customers into actual customers in today’s cutthroat, internet-savvy sales world. To do so, you must utilize a modern sales process rather than an outdated, traditional sales process.