Even in normal circumstances, today’s subject is one that many entrepreneurial doctors struggle with. The truth is that many business owners — not just doctors and dentists — aren’t fans of marketing. It’s difficult to really know how much time or money to commit to it and oftentimes, it’s even more difficult to measure the results. Since that’s the case when everything is moving along like normal, surely you should abandon your marketing initiatives altogether in the midst of the COVID-19 pandemic… Right? Not so fast! I’d like to spend a little time talking about how and why you should be marketing your practice in turbulent times.