Just about every day, I talk to talented entrepreneurs of all ages and stages of life. As I coach these brilliant business owners – doctors, dentists, veterinarians, manufacturers, pool builders, hair stylists, realtors, builders, and the like – I find that almost all of them are masters of their product or service. They do what they do well, but they don’t necessarily know how to make what they do into a successful business. Their educations gave them professional knowledge, but they lack business knowledge. So I help these clients come up with plans and systems to make the business side of their business simple. As I help direct their business’s growth towards its eventual sale, I stress the need for marketing. I’ve realized over the years that successful business owners need a marketing campaign system just as much as they need a business plan and a solid team.